Social and Behaviour Change Communication

Research Overview

This pioneering study investigates the most effective communication strategies for promoting nutrition-related behavior change in diverse African communities.

Research Approach

• Community-based participatory research
• Testing of multiple communication channels
• Evaluation of behavior change outcomes
• Development of evidence-based communication guidelines

Preliminary Insights

• Peer-to-peer communication is highly effective
• Traditional media complements digital approaches
• Community champions drive sustainable behavior change
• Tailored messages are more effective than one-size-fits-all